Last post, we looked at the basics of writing a collection letter to a client who is slow to pay. Today, let's look at a sample letter. Please read the previous post so you will be able to relate the following words to the principles we discussed. As a quick review, they were:

1. Communicate The Issue.

2. Utilize Tact.

3. Show Gratitude.

4. Have a "Call to Action."

5. Allow Them to "Save Face."

Dear Pat,

Thank you for your business. Aside from having an excellent product, you and your team embody the type of values based on a high degree of integrity.

It's an honor and pleasure for me to serve your ______ needs. As you know, our goal is to provide the ultimate customer experience and I sincerely hope that you feel that we deliver more in "use value" to you than we take in payment. If that is ever not the case, I hope you will let me know directly and personally.

Pat, the payment of $675.00 for the latest project we did for you (invoice #5791-A, dated 1/13/11) is past due and it would mean a lot to me if you would have a check sent to us today. That way, we can continue to feel good about providing you and your excellent company with timely, value-based service.

Of course, if there is a problem I am not aware of, please call me right away at 555-1212 so we can discuss and determine the proper steps.

Again, thank you for your business, and best regards,

Don B.S. Mee

Call Pat the next day to follow up. You may not have to. You might just receive an immediate email of apology with a promise that it is being sent out today…and it will be.

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 Bob Burg

https://www.burg.com

Bob speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. He is coauthor of the International Bestseller, The Go-Giver, as well as Go-Givers Sell More, The Go-Giver Leader, The Go-Giver Influencer, and author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies. Join Bob on Clubhouse: @bobburg